Home Entertainment Express began in 1991 when founder, Mark Miller, started operating a home delivery movie and games library to cater to the burgeoning Home Entertainment market. Demand for the service exceeded all growth forecasts, which led to the business being franchised in 1997. The idea to franchise was a successful one with Home Entertainment Express now the largest franchise of its kind in Australia.

Originally a "mobile video library", Home Entertainment Express has developed a multi faceted business model that incorporates the rental and retail of household & home entertainment goods with its popular DVD & game rental service.

Home Entertainment Express now has a total of over 60 franchises nationally and continues to lead the market due to their successful, personalised, door-to-door service, extensive franchisee training and strong support network. This combination, along with low overheads, marketing expertise and competitive pricing ensures franchisees a constant cash flow with a high net return.